Credit unions have been voted Number One for Customer Experience in the 2018 CXi Ireland Customer Experience Report, taking the award for the fourth year running. This is the first time, anywhere in the world, that the same organisation has taken the award for four consecutive years. The Irish League of Credit Unions congratulates its 250 affiliated credit unions across the Republic of Ireland in achieving this outstanding accolade.
The CXi Ireland Report is an annual survey which asks consumers to rate their experiences of 156 brands across 10 different sectors. More than 2,500 customer experiences were evaluated and credit unions again emerged as the overall winners, being rated highest for empathy and for the commitment of their staff.
The 2018 report highlighted the very significant gap which exists between people’s views of the customer experience offered by credit unions compared to that offered by other financial institutions. Indeed, the leading bank within the survey was in 79th position.